Creating the Mini’s Range – How it came to life!
Hello to everyone reading this!
Confession time – I love seeing BTS and knowing the ins and outs of small businesses. I don’t know why, but I do!
I decided to write a small blog on how the Minis’s range came to be developed and the long and lengthy process it took for Frankie and Charlie to be born!
After doing round towels for so long and having a play around with some other products such as swimwear, bikinis and a few other products, I knew the mini’s range would be next. We have quite a large MUMMY following and were always getting asked about ponchos and smaller sized towels. We even had a number of people asked if we could just simply cut a hole in our current range of towels! (In hindsight, that probably would have been cheaper and a lot less complicated!)
I knew I wanted them to be more of a lightweight material as the current towels are too heavy for smaller kids when wet. I also knew I wanted it to be fun, adventurous and different to everything else out there!
The size was an issue – I had feedback from lots of people that said a lot of the other ponchos they tried were too small and they couldn’t wrap them selves up in it! So we set out to make them slightly bigger. Lets be honest, kids grow and your ponchos can now grow with them!
The Design and Sample
Originally, I wanted a theme inspired by the colours in Greece (favourite place I visited on my European holiday). But from there we decided on some more neutral colours but with an image instead. My graphic designer and I went through a lengthy process of design with small changes in colours. I eventually decided on a print. Originally all the designs were to be manufactured into 4 different ponchos.
I eventually made a snap decision to make the pink and blue plain patterns into smaller rectangle towels. This then made them multifunctional and introduces a whole new shape into our range (rectangle towels – how revolutionary!)
The Manufacture Process
We set off and tried to contact different manufacturers and eventually decided on the supplier who also made my beach bags. The next step was sampling. This was difficult as samples also cost money and you want to get it right in a few samples as possible! Lucky we had it pretty much right from the first sample with only a few minor changes to be made to the final product!
After the samples were approved, not much happen for at least a month. This part requires patience and a lot of tracking of boats! In the meantime, we set off to organise photoshoots – turns out this is a lot more difficult to organise when there are kids involved! Luckily, I had some amazing brand reps who agreed to take some photos for me. Thank you, thank you, thank you!
As we were waiting for the finished products we attended a few markets and the feedback we got was overwhelming, people loved trying them on and also helping us name them! That is the fun bit – seeing it all come to life and also the creative part!
Once they arrived it was time to get it all unpacked, loaded up onto the website and instagram scheduled! When they first got to us, the ponchos didn’t have brown wrapping on them. So whenever you receive a poncho each one has been hand stamped, wrapped in brown paper and tied with twine and a swing tag! Like I said – literally made with love 🙂
The range was first introduced at Bondi Markets and the response was incredible. As I am now writing this on the other side of 2018 and the Christmas rush is over, we can safely say people are loving them. We loved sending them out to all our new stockists and new customers and many put in multiple repeat orders.
We were super proud of this range and love seeing it around the shops and all the little mini’s.
Next up – who know’s! Maybe a MINI-mini’s range!
Thanks for reading!
Tribal Beach (Emma) xx
To meet Charlie click here
To meet Frankie click here
To meet Hunter click here
To meet Georgia click here